Simply Benefits enters new agreement with Empire Life

Simply Benefits and The Empire Life Insurance Company (“Empire Life”) are pleased to announce a new relationship in which the two companies will jointly offer a comprehensive suite of life, disability, health, and dental benefits through a 100% digital platform.

“We’re on a mission to deliver excellent benefits through a fully digital platform and are impressed with the flexible nature of Empire Life’s digital technology and connectivity,” said Jeff Cox, CEO and Founder of Simply Benefits. “We also value ease of doing business and Empire Life is a leader, which makes it easy for us to deliver the excellence our customers expect.”

Simply Benefits has developed a process that takes only days to onboard new businesses and their employees from start to finish. Its integrated platforms make administration and management easier than ever. Some other notable features include digital drug cards, live engagement statistics, push notifications, AI-powered search, quick census upload, receipt scanning, and much more.

“We’re honoured to be chosen as a benefits provider to Simply Benefits,” said Dara Brachman, Empire Life Vice-President of Group Distribution. “We make it simple, fast and easy for small and medium-sized Canadian businesses to provide valuable group benefits to their employees. Working with Simply Benefits —nominee for the Small Business BC Award for Best Innovation in 2021—is an exciting opportunity.”

About Simply Benefits
Simply Benefits is a third-party payor that simplifies insurance by providing employee benefits 100% digitally. Simply Benefits offers employee benefits management services to advisors, businesses, and their employees across Canada (excluding Quebec). Their product includes three unique, integrated platforms for advisors, employers, and employees to manage their own benefits needs in one simple place.

Watch the platform in action:

About Empire Life
The Empire Life Insurance Company (Empire Life) is a proud Canadian company that has been in business since 1923. We offer individual and group life and health insurance, investment and retirement products, including mutual funds through our wholly-owned subsidiary Empire Life Investments Inc.

Our mission is to make it simple, fast and easy for Canadians to build wealth, generate income, and achieve financial security. We are rated by DBRS. See our website for current ratings. Follow us on social media @EmpireLife or visit www.empire.ca for more information.

Jeff Cox, 877-815-7751, contact@simplybenefits.ca, www.simplybenefits.ca; Shelly Potter, 613 548-1890, ext. 4348 or shelly.potter@empire.ca, www.empire.ca

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Simply Benefits Inc. (“us”, “we”, or “Simply Benefits”) is committed to privacy and the protection of your information. By using Simply Benefits’s website, mobile and other applications, and related Services made available through the Apple App Store, the Google PLAY Store, or otherwise on the Internet (together, the “Simply Benefits Applications” or “Applications”), you acknowledge that you accept the practices and policies outlined in this Privacy Policy (“Privacy Policy“). Unless otherwise defined herein, capitalized terms shall have the meanings assigned to such terms set forth in the Terms of Service and which incorporate this Privacy Policy by reference.

At Simply Benefits Corp ("Simply Benefits") we are concerned with safeguarding and protecting the privacy of your personal information.

In accordance with Canada's *Personal Information Protection & Electronic Documents Act* ("PIPEDA") we have established policies on how we collect, use and protect any information that you give us when you use our website or services.

What We Collect

Required Regulatory Information

Simply Benefits collects information needed to provide services and meet the regulatory requirements of our industry. When you open an account or sign up for services, we collect personal information which may include but is not limited to the following:

  • Your name and date of birth

  • Contact details

  • Nature of your employment or business

  • Details about your dependents

  • Demographics

  • Other information relevant to the services we provide

Passive Data Collection

We may receive passively-collected information through a variety of methods, including “cookies” to collect information.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. You can get more information about cookies here.

Simply Benefits uses cookies to track and measure site performance and gather analytics on usage. This information is anonymous and is only used by Simply Benefits to measure and improve our site.

When sending e-mail we may use tracking pixels and urls to help us measure open rates for e-mails and link clicks. This tracking information is used internally only to help us provide relevant content and is never shared with any third parties.

Opting Out of Cookies

If you choose, you may set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

Analytics And Marketing

We use analytics tools and other third party technologies, such as Google Analytics, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services.

We also use online advertising to reach new potential clients and remarketing tools that allow us to target ads to specific groups of people who have previously interacted with WealthBar’s websites.

Google allows individuals to opt out of it’s advertising cookies from its ad settings page.

Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.

Where do we store it

Simply Benefits may use third parties to store and process data. Simply Benefits will ensure that such third party service providers have significant expertise with data and digital privacy. Simply Benefits will ensure that personal data is stored and transmitted in encrypted format using technology such as SSL. Third party data storage and processing providers may be located in the United States and as a result personal information may be subject to U.S. privacy law which may differ from Canadian privacy law.

How We Use It

The information we collect is used so we can communicate with you, provide benefits and insurance management services, improve our products and services, and meet our regulatory obligations.

We share only the information which is reasonably required in the normal course of business with third parties such as our custodians, securities regulators, auditors, legal counsel, or law enforcement agencies, to enable them to fulfill their obligations to Simply Benefits and our clients. We may also disclose your personal information to third-party service providers, affiliates and agents in order to assist us in providing the services you requested and to fulfil the purposes for which your personal information has been collected. Outside of this we shall not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

How We Protect It

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. In the event that we share your personal information with third-party service providers, affiliates and agents, these parties will be required to adhere to strict confidentiality obligations and practices.

If you have a question, concern or complaint about our privacy policy, please send your comments and your contact details to our Privacy Officer in writing to the following address:

Simply Benefits Corp.

601-460 Doyle Ave,

Kelowna BC

V1Y 0C2

product@simplybenefits.ca

If you believe that any information we have on file for you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.