How to Effectively Communicate Your Employee Benefits Plan

Employers offer employee benefits for a number of reasons like attracting talent, retaining employees, motivating staff, and increasing performance. However, if your employees don’t know what their benefits are or how to use them, they will be essentially useless. In this blog, we will describe the most effective ways to make sure your benefits plan is well-communicated so both you and your employees yield the benefits. 

1. Make Information Easily Accessible

If your employees don’t know everything that is included in their benefits plan, it’s less likely that they will use it. This is especially true for less-known services such as Employee Assistance Programs (EAPs) or Wellness programs. 

One of the best ways to make sure your employees get the information they need is by providing them with an employee booklet. Employee booklets are printed booklets or PDFs with all of the information about a specific employee’s benefit plan. Employees with different classes can have different booklets based on their coverage levels. Each employee should always have access to one of these booklets whether it’s printed physically or available digitally. 

However, with many offices having switched to remote work, digital is definitely the better option. 

The downside to booklets is that they can be big and it may take a while to find specific information. A solution to this would be to provide a cheat sheet or a quick lookup that employees can use to quickly sort out their coverage, but encourage them to read through their booklet when they have extra time. 

Simply Benefits has worked hard to make plan information accessible anytime, anywhere. Employees can download their employee booklet directly from their Simply Benefits account so they can reference it whenever they need to. We also have a quick lookup function on our platform where employees can type a question about their benefits and find answers quickly so they don’t waste time skimming through a big booklet.

2. Use a Digital Platform for Benefits Management

Technology can make our lives easier in so many ways, why not use it for employee benefits? Using a digital platform for employee benefits is a great way to encourage benefits usage among your employees. Digital platforms can provide services like claim submission, coverage lookup, or usage trackers. These features will make your employees want to use their benefits, instead of dreading the paperwork that comes with it. Because let’s face it, nobody gets excited about submitting claims.

Simply Benefits has three digital platforms for employees, employers, and advisors that handles anything and everything to do with employee benefits. Employees can use all of the services listed above on desktop or mobile.

3. Send Internal Communications Featuring Less Used Benefits 

Even if employees have information about their plan available at their fingertips, that doesn’t guarantee that they’ll study it intensely. There will be parts of the plan that many employees don’t take advantage of that you may want to promote, for example, an Employee Assistance Program (EAP). Non-traditional services like these are less likely to be used and known by your employees. 

It’s a good idea to plan to send out some internal communications that highlight specific parts of your plan. You can do this via email, or mention it in a meeting. Your employees will appreciate you taking the time to let them know about services they may be missing out on. 

If you want to take your communication one step further, Simply Benefits has this feature built right into the platform! You can quickly send push notifications or emails to your employees with a click of the button, making the employee benefits experience better for both you and your employees. 

4. Ask for Feedback 

Finally, asking for feedback is a great way to make sure that you are doing all of the above correctly. Every so often, it’s good to plan to ask for feedback about your plan. You can schedule this to occur around the time that you will be renewing your plan, so you can add or change aspects of the plan. This can be done via a survey or asking for anonymous feedback. 

Final Thoughts 

Even if you put a lot of thought into designing your employee benefits plan, it won’t be complete unless it’s communicated well. Making sure that your employees understand what benefits they have and how to properly use them is just as important as what you include in the plan. 

These tips will also be helpful when you hire a new employee and need to let them know about which benefits they will receive. 

Hopefully, you now have a better idea of how to properly communicate your benefits plan to your employees. If you’re interested in how Simply Benefits would work with your organization, reach out to sales@simplybenefits.ca.

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